About

An independent primer on marketing for small businesses.

The idea

General guidance on positioning, channels and measurement.

What it isn't

Not an agency: no services are sold here and no client work is taken.

• PositioningHow to define who you serve, what you replace and why it matters more than design.
• ChannelsSearch, referrals, local presence and paid ads: what each is good at and what each demands.
• MeasurementWhy leads and revenue beat impressions, how to attribute calls, and the vanity metrics to ignore.